We believe that a natural organic cosmetics brand can be transformative, yet niche too. Because natural products can also represent high quality…

“Overhauling your lifestyle is a long-term commitment. These changes and a positive mindset will have beneficial effects on your everyday life.”


Our founder, Anita delved into the world of cosmetics as a result of her desire to create a pure yet high-quality skincare brand which complimented her lifestyle. Efficacy, quality and purity were of the uttermost importance to her. Thus, our story begins…


ANITATOTH is living proof that exclusivity and consciousness is the perfect match when it comes to a high-end beauty brand. Based on the foundations of a healthy and mindful lifestyle, our products are designed to heal and nurture the body, whilst providing long-lasting hydration for glowing, healthy skin. We only use the highest concentration of organic and natural ingredients within our formulations.


Hexentials / hex•en•tials /:

Conscious. Organic. Pure. Niche. Timeless. Transparent

ANITATOTH is more than your everyday cosmetics brand, which is why it’s so difficult to describe our brand ethos in one sentence.

Hexentials embodies our core philosophy; a unique synergy of values and beliefs which are reflected throughout our luxurious product range.