After countless experiments and years of education, Anita delved into the world of cosmetics as a result of her desire to create a niche, organic skincare line. She wanted to formulate a range of products which combined the purest of values: results-driven, organic, luxurious skincare. These are the foundations on which ANITATOTH was built; our products are designed to fuse the power of nature and luxury together – consciousness and exclusivity combined.

My passions in life are sports, travelling and learning about new things – after all, there is so much to explore in our ever-changing world. Sitting still is not an option for me. I am always looking for new challenges, although, of course, some challenges find you.

In 2008, I was diagnosed with vitiligo, an autoimmune disorder which causes pale white patches to develop on the skin as a result of a lack of melanin.  It took me a long time to come to terms with my condition, but I am a firm believer that everything happens for a reason and this diagnosis introduced me to a whole new passion – efficacious yet luxurious skincare.

I researched vitiligo extensively but always got the same answer: there is no cure. It quickly became a vicious circle – the more I panicked, the worse my symptoms became. I quickly came to the conclusion that I had to reduce my stress levels. Although, as everyone knows, this is a lot easier said than done!

I took up sports again to build my strength and stamina and this had a positive effect both mentally and physically. With a clearer mind, I was able to see that I now had to change other aspects of my lifestyle, with the first step being nutrition. I immediately cut out white sugar, gluten and dairy products, before moving to a completely vegan diet.

We believe that conscious nutrition and healthy skin go hand in hand, which is why we will always highlight the importance of beauty from within. After all, if we don’t support our skin from the inside out, we won’t be able to achieve maximum results externally. We need to make sure that we reap the benefits of vitamins from raw vegetables and fruits whilst reducing our intake of food from animal origin. These simple changes can make a huge difference in our journey to living a more conscious lifestyle. 

As well as feeling that much better in myself, my vitiligo symptoms also started to fade – something I was amazed by, given everything I had previously read. Despite maintaining an active lifestyle and a healthy diet, I still couldn’t find any suitable skincare solutions.

I tried dozens upon dozens of products and this is when I realised I should create my own skincare range in compliment my new lifestyle. To this day, it’s the biggest challenge I have ever taken on, but my desire to create my own products soon grew into a larger mission to share these with others.

Why Body Lotions? Because I use one without fail every day. The skin on your body can often be overlooked, yet it’s essential to give your skin the boost it needs to stay healthy.

After years of research and hundreds of experiments, we have developed what I believe to be the perfect formula! I have truly poured my heart and soul into this line and I really hope that you enjoy the products as much as I do.

I believe that a wholesome mindset combined with regular fitness and conscious nutrition can have a hugely positive effect on your life.

This philosophy has guided us to these simple brand pillars: high quality ingredients, long-term commitment and a healthy, sustainable lifestyle. Last but not least, it’s important to remember that less is always more when it comes to your skincare routine.